The Victoria Store Brewery

Character design and illustrations for labels/packaging/promo/dinnerware. One of my favourite briefs so far, to illustrate a range of historical rabbit characters, each depicting local industries which the area is famed for. They required a fitting aesthetic so I thought black cross hatching would depict the 19th century industry, the etching style very much reminiscent of the period. The illustrations were then designed as labels and packaging across the range of craft beers available at Victoria Store Brewery.

original ink illustrations

Final character designs